LPC logo (final design)

As it stands this would be my final logo design, but of course more development and changes can be made.

I thought it was important to understand my audience (or LPC's audience) to design the most effective logo possible. On one hand LPC sells stationary in bulk to companies and events, but on the other hand LPC is for simple in-store purchases e.g An art student buying a sketch book or colouring pencils. So LPC's audience is quite corporate but the individual is also an important part of their audience.

This is made quite clear on the website "Whether you’re equiping your entire company, or replacing your childrens school stationery, you can receive supplies quickly at a competitive price."

Upon reading '10 Tips for effective branding' I came across this quote which stresses the importance of the audience, "Consider who is going to be receiving, reading and using these guidelines and tailor the content accordingly."

So with that in mind I created a logo that I believe tailors to both, a playful and approachable logo with a business edge. The pen/quill head speaks to the business or corporate audience and the individual coloured squares (or pixels) speaks to the individual customer interested in purchasing stationary in small quantities.