LPC Logo- Illustrator concepts

After the sketching process and researching other logos I came up with this series of concepts. Not all polished and professional looking but I simply wanted to quickly fill up a page with logo designs and see if any had potential for further development. 

I planned to colour this design (which I created with the pen tool) with a gradient of colour, going from warm colours too cool. Also I was aiming for a spiral like design coming from the centre of each letter. I attempted this in illustrator but it didn't work out and I realised I was complicating things too much for myself. The best logos are the simplest.

So I went back and looked at my illustrator concepts and I thought the pen head shape was quite effective and it had some potential for further development. 

Research- Pixel style logos

I came across some logos that incorporated a pixel style. Usually when working with logos and other design work the designer tries to avoid showing pixels. Having the pixels visible would show a lack of quality but some designs I've seen embrace this. This has led to a unique 'retro' style that appeals to young and old audiences alike.

Below is a link to a variety of pixel style logos
Pixel-Inspired Logo Designs

Final concept- A design.

This is my final logo which I decided to use the letter 'A' as the focal point.  I believe at this stage my work has a simplistic minimal style to it so I wanted my logo to illustrate this. I used a colourful polygon style to create the letter 'A', it's abstract but still readable.
The second logo is a slight variation, the logo is reflected and I have added some shadows to give it a 3D effect.
Multiple bright colours on a grey background seems to be quite common as it works well so I implemented this in my logo too.

Personal logo- Concept variation

At the early stages of development I was experimenting with the letter a and b to see what kind of designs I could come up with. A lot of my early designs I thought felt somewhat dated and uninteresting, so I aimed for a more contemporary design. There are some logos on this page that I believe have some potential, such as the middle right and lower right.

Illustrator designs

I tried here to created simple black and white text logos using Illustrator. Some designs didn't work out but this experimentation was useful none the less.On the bottom half of the page there is a clear evolution of the block 'A' design. I started with a simple triangle for the A and stretched it and pulled it into a more abstract shape. I also added a smaller white triangle in the centre to make it look more like an A. I took away the 'B' shape because I thought it just cluttered the design.
In my research I came across an 'A' that was made up of coloured triangles, so ill explore that option in further final designs.

Plain text logos

More research- Logos I like

As I am designing a logo and brand for a company that sells stationary I believe a colourful theme is quite important, so I am focusing my research on colourful brands.

I like these logos because they combine a simple colourful image with plain text. I think it works quite well as it can be placed in a variety of backgrounds. I will consider this style for my own future designs.

If I am to use this style for the new LPC logo could use a stationary related image and the letters LPC beside it. Such images could be a paint brush, an open book, pen nib etc.

I will continue to sketch out some LPC logo concepts. 

Research relevant to my own brand

I was tasked to create a personal logo that would be unique to me, a logo that would be recognisable as my own brand. I needed the logo the come from the letters of my name, whether that be my full name or just my initials, it was up to me.
I began to look for logos that simplified multiple words into a concise and simple design. I find that simple shapes and lines communicate and sell ideas very effectively, so I kept that in mind while carrying out my research.


1. Bio and Beauty

This brand's identity has a muted colour scheme and combined the '2' and 'b' into quite an attractive and clear design. There is also writing underneath the logo which shows that I could easily add more information underneath my own logo if I thought my logo was wasn't clear enough or too abstract. The writing doesn't detract from the logo.

2.A Type

I really liked the way this designer had so many variations on the letter 'A'. Using line and colour he created some very effective designs that all came from the same shape, the letter 'A'. I especially like the polygon design were he split up the letter into different coloured segments. I would like to use this style in my own logo but perhaps make it more abstract.

3.Text heavy logos

This page contains a variety of logo's that use minimal imagery and contains mostly text, there are also solid black and white designs. Although these logos are text heavy they are still quite visually striking, this is achieved through their choice of font and layout.
I thought it was important to research logos of this type because my own logo would be based on the letters of my name. When creating my own logo I will keep in mind the style of these logos.